The Green at Florham Park

CommercialMixed-UseResidential
Florham Park, New Jersey
2012
Metrostudio collaborated with Rockefeller Group Development Corporation to support the marketing and presentation of The Green at Florham Park—a 268-acre master-planned mixed-use development on the site of the former ExxonMobil Research Center. Through strategic visualization, print design, and architectural renderings, Metrostudio helped convey the project’s scale, quality, and vision for a sustainable corporate community.
Video Animation

When innovation meets purpose, a master plan becomes more than design—it becomes legacy.

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CGI & Visualization

Our team designed a complete set of marketing tools—including a master plan brochure, detailed site maps, and 3D renderings—to communicate the project’s unique mix of corporate, residential, and recreational components. Every visual was crafted to highlight The Green’s commitment to open spaces, connectivity, and environmentally responsible design.

Trifold Design
A Condensed Vision of a Landmark Development
A Condensed Vision of a Landmark Development

Metrostudio crafted a concise marketing piece capturing the essence of this 268-acre master-planned community. Developed in collaboration with Rockefeller Group Development Corporation, the trifold highlights the project’s vision, scale, and sustainable design—delivering a clear and compelling presentation of The Green at Florham Park.

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CGI Visualization
BASF Headquarters — A Vision in Detail
BASF Headquarters — A Vision in Detail

Metrostudio brought the BASF North American Headquarters to life through high-end CGI renderings that capture the precision and sustainability of its design. These visuals illustrate the building’s architectural integrity, LEED-certified innovation, and its role as a cornerstone within The Green at Florham Park—a master-planned environment where business, design, and nature converge.

CGI Visualization

An impressive arrival experience that reflects BASF’s global vision for sustainability and excellence.

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CGI Visualization

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Website Design
– Website Development
– Landing Pages / Microsites
– Splash Pages
– Hosting & Maintenance

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

–– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochure Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Interactive Touchscreen Presentations
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting
– Influencer & PR Coordination
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