Le Parc at Brickell

Miami, FloridaResidential
Miami, Florida
2012
Metrostudio developed the complete branding and marketing suite for Le Parc at Brickell, a boutique condominium located across from Simpson Park in Miami. Designed as a peaceful retreat within the city, the project blends nature, architecture, and urban sophistication. Our work captured that duality—positioning Le Parc as a refined refuge that celebrates modern design, natural surroundings, and the vibrant lifestyle of Brickell.
Video Animation

Through thoughtful branding and design, Metrostudio helped define Le Parc at Brickell as a modern retreat where nature and city life coexist in perfect harmony.

Branding
Designing a Brand in Harmony with Nature

Metrostudio developed the branding for Le Parc at Brickell to capture the project’s essence—an urban sanctuary inspired by its proximity to Simpson Park. The visual identity blends organic forms with clean modern lines, reflecting a lifestyle where nature and contemporary design coexist seamlessly in the heart of Miami.

CGI Visualization

Metrostudio created a day-to-night visualization to showcase Le Parc at Brickell’s architectural presence—capturing how the building transforms from a serene daytime retreat to a vibrant urban landmark after dusk.”

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CGI Visualization Exterior

Metrostudio produced a series of exterior 3D renderings seamlessly integrated with aerial photography. At the time, drone technology was not yet available—so we captured the necessary footage using a helicopter and professional cameraman. This meticulous approach allowed us to create cinematic visuals that showcased Le Parc at Brickell’s architecture and its remarkable connection to the surrounding cityscape.

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E-Brochure Design
Design that Tells a Story

Metrostudio designed a bilingual brochure that immerses readers in the essence of Le Parc at Brickell—from its architectural design and partnership with Ligne Roset to the lush natural setting that defines it. Every element, from layout and typography to imagery, was crafted to reflect the project’s serenity, elegance, and contemporary character.

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CGI Visualization Interior

Metrostudio created interior 3D renderings that capture the comfort, light, and contemporary design of Le Parc at Brickell—showcasing how modern living meets natural serenity.

Eblast

Metrostudio designed a series of personalized eBlasts to promote Le Parc at Brickell—customized for each sales associate to enhance outreach and engagement. These digital campaigns were an essential tool in showcasing availability, amenities, and lifestyle with clarity and style.

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Website Design
– Website Development
– Landing Pages / Microsites
– Splash Pages
– Hosting & Maintenance

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochure Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Interactive Touchscreen Presentations
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting
– Influencer & PR Coordination

Advertising

– Online Banners
– Magazine Ads

Social Media

– Social Media Channel Creation
– Social Media Management
– Content Creation