Naming & Branding
Crafting the Identity of a Connected Community
Crafting the Identity of a Connected Community
Metrostudio developed the branding foundation for Canarias, from naming and logo to the full marketing strategy. Inspired by Downtown Doral’s cosmopolitan energy, our work established a brand identity that reflects modern living with neighborhood charm, positioning Canarias as a destination for sophisticated families.
Book Brochure Design
A Narrative Told Through Design
A Narrative Told Through Design
Metrostudio designed brochures and marketing materials for Canarias that communicate both lifestyle and detail. With refined layouts, photography, and clear messaging, we transformed complex information into engaging sales tools that highlight the project’s variety of homes and the vibrant life around Downtown Doral.
Aerial Photography Production
Aerial Views that Tell the Story
Aerial Views that Tell the Story
To capture the scale and setting of Canarias, Metrostudio produced aerial photography and drone imagery. These assets showcased the project’s prime location within Downtown Doral, highlighting its direct connection to parks, schools, and the city’s dynamic lifestyle.
Trifold Design
Metrostudio created portable, easy-to-share trifold brochures for the sales team—highlighting the different collections of homes with clear visuals and compelling copy. Designed for flexibility, these pieces made presenting Canarias seamless, whether in the sales gallery or on the go.
Fact Sheet Design
Concise, on-brand fact sheets designed by Metrostudio provided the sales team with a powerful tool to present Canarias clearly and effectively.
CGI Visualization
Metrostudio produced over ten collections of renderings for Canarias, including single-family homes and townhomes. These photorealistic visuals brought each design to life—capturing architecture, finishes, and lifestyle—helping buyers envision their new home in Downtown Doral.
Deliverables
Branding
Art Direction & Creative Strategy
Website & Digital Experiences
CGI & Visualization
Photography & Film
Print & Wayfinding
– Book Brochure Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
Digital Marketing & Content
Advertising
– Magazine Ads
