Cassia

Coral Gables, FloridaResidential

Coral Gables, Florida

2025

For this exclusive residential development in Coral Gables, Metrostudio led a comprehensive digital marketing strategy, highlighting the concept of flexible luxury. We created content that showcased the curated interiors furnished by RH and the resort-style wellness amenities. Our visual and communication approach positioned Cassia as a sophisticated and modern offering. The goal was to support the developer at every stage, enhancing emotional connection with the target audience.

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Website Design
– Website Development
– Landing Pages / Microsites
– Splash Pages
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Fence Wrap Design & Installation

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Workbook Brochure Design
– Interactive Touchscreen Presentations
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting
– Influencer & PR Coordination

Advertising

– Magazine Ads

Social Media

– Social Media Channel Creation
– Social Media Management
– Content Creation

Next Project