For this exclusive residential development in Coral Gables, Metrostudio led a comprehensive digital marketing strategy, highlighting the concept of flexible luxury. We created content that showcased the curated interiors furnished by RH and the resort-style wellness amenities. Our visual and communication approach positioned Cassia as a sophisticated and modern offering. The goal was to support the developer at every stage, enhancing emotional connection with the target audience.
Deliverables
Branding
Naming Brand Positioning Brand Narrative Logo Design Color Palette & Typography Selection Brand Guidelines Visual Moodboards Tone of Voice Development Brand Architecture
Art Direction & Creative Strategy
Campaign Concepts Mood & Style Guides Launch Collateral Direction Storyboarding & Narrative Building Visual Identity Oversigh