Marketing Assets
Metrostudio developed the complete marketing suite for Cassia Residences, shaping not only its visual identity but also its personality — the “voice” behind the brand. Every brochure, eBrochure, and sales piece was designed to express that persona: refined, graceful, and timelessly Coral Gables.
From messaging to layout, our work captures Cassia’s character with clarity and emotion, ensuring consistency across every touchpoint and giving the sales team a powerful toolkit to communicate the project’s story in an elegant, cohesive way.
Website Design & Development
A Digital Experience that Embodies the Brand
Metrostudio designed and developed the Cassia Residences website as an elegant digital extension of the brand. From its fluid navigation and warm visual palette to its refined tone of voice, every detail mirrors the project’s personality — sophisticated, calm, and distinctly Coral Gables. The result is an immersive online experience that connects seamlessly with the sales narrative and lifestyle vision behind Cassia.
Corporate Stationery
Elegant Details, Thoughtfully Designed
Metrostudio designed a cohesive suite of marketing assets that extends the Cassia brand across every touchpoint — from stationery and presentation folders to business cards and detailed floor plan inserts. Each piece was crafted with precision and restraint, reflecting the project’s understated elegance and reinforcing its identity in every client interaction.
eBlasts & Newsletter Design
Metrostudio worked closely with the Cassia sales team to design and produce a series of newsletters and eBlasts that deliver both impact and sophistication. Each piece was crafted with elegant, visually engaging communication—designed to capture the attention of prospective buyers while maintaining the brand’s refined tone and visual consistency across every digital touchpoint.
Magazine Ad Design
Metrostudio designed a print campaign that captures the essence of Cassia’s refined identity and contemporary architecture. Featured in Coral Gables Magazine, the ad was crafted to align with the publication’s tone and audience—delivering a clear, elegant message that highlights Cassia’s promise of flexible ownership, elevated design, and the sophisticated lifestyle at the heart of The City Beautiful.
Lifestyle Photography Production
Capturing the Spirit of Coral Gables
Metrostudio’s creative team produced, curated, and post-produced an exclusive collection of lifestyle images showcasing the elegance and atmosphere of Coral Gables. From its tree-lined streets and historic architecture to its vibrant urban life, each image was designed to reflect the character and charm that define The City Beautiful — the setting that gives Cassia its soul.
Deliverables
Branding
Art Direction & Creative Strategy
Website & Digital Experiences
– Website Design
– Website Development
– Landing Pages / Microsites
– Splash Pages
– Interactive Maps
– Hosting & Maintenance
– CMS Integration
