Cassia

Coral Gables, FloridaResidential
Coral Gables, Florida
2025
For this exclusive residential development in Coral Gables, Metrostudio led a comprehensive digital marketing strategy, highlighting the concept of flexible luxury. We created content that showcased the curated interiors furnished by RH and the resort-style wellness amenities. Our visual and communication approach positioned Cassia as a sophisticated and modern offering. The goal was to support the developer at every stage, enhancing emotional connection with the target audience.

Deliverables

Branding

Naming
Brand Positioning
Brand Narrative
Logo Design
Color Palette & Typography Selection
Brand Guidelines
Visual Moodboards
Tone of Voice Development
Brand Architecture

Art Direction & Creative Strategy

Campaign Concepts
Mood & Style Guides
Launch Collateral Direction
Storyboarding & Narrative Building
Visual Identity Oversigh

Print & Wayfinding

Fact Sheet Design
Book Brochures Design
Workbook Brochure Design
Trifold & Booklet Brochures Design
Rollup Banners Design & Production
Exterior & Interior Signage
Fence Wrap Design

Website & Digital Experiences

Landing Pages Design & Development
Website Design & Development
Interactive Maps
CMS Integration

CGI Visualization

3D Exterior & Interior Renderings
Aerial Integrations

Photography & Films

Lifestyle Photography Production

Digital Marketing

Digital Strategy
Copywriting
eBlasts & Newsletter Design
Programming & Distribution
eBrochure Design
Workbook Brochure Design
Interactive Touchscreen Presentations
Marketing Keyplans & Floor Plans
Location Maps Design
Content Strategy
Campaign Analytics & Reporting
Influencer & PR Coordination

Advertising

Magazine Ads

Social Media

Social Media Channel Creation
Social Media Management
Content Creation