Solaire Sarasota

Residential
Sarasota, Florida
2019
Metrostudio partnered with Remi Properties to create Solaire Sarasota—a modern residential community that captures the essence of contemporary tropical living. From concept and naming to branding, photography, and marketing materials, we built a cohesive identity that reflects both the elegance of the architecture and the relaxed sophistication of Sarasota’s lifestyle.
Branding

Metrostudio developed the Solaire brand from the ground up—creating a name and visual identity that evoke warmth, sophistication, and balance. The logo’s clean lines and sun-inspired aesthetic mirror the project’s architectural design, while the brand palette and typography convey calm modernity with a coastal edge.

Website Design and Programing

To complement the brand, we designed a digital presence that translates Solaire’s elegance and lifestyle appeal into an intuitive online experience. The website blends clean design, lifestyle imagery, and clear navigation—making it easy for prospects to explore floor plans, amenities, and the Sarasota lifestyle from any device.

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Trifold Design
Where Brand Meets Lifestyle
Where Brand Meets Lifestyle

We created a trifold that seamlessly blends architectural precision with lifestyle appeal. Designed to highlight Solaire’s identity and location, it translates the project’s contemporary tropical aesthetic into a tactile, visually engaging experience that connects instantly with its audience.

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Lifestyle Photography

Our photography highlights Solaire’s natural light, lush landscaping, and welcoming atmosphere. Each image was captured to convey the lifestyle residents enjoy—modern comfort surrounded by nature, architecture, and the energy of Sarasota’s thriving community.

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Website Design
– Website Development
– Landing Pages / Microsites
– Splash Pages
– Hosting & Maintenance

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

–– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochure Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting

Back to Work
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