The Avenue

Coral Gables, FloridaHospitalityMixed-UseResidential
Coral Gables, Florida
2024
Metrostudio led the branding, CGI renderings, and full marketing strategy for The Avenue, a luxury hotel and residences concept in Coral Gables. Our work emphasized its premier location across from The Shops at Merrick Park and the sophisticated lifestyle it offers. Through refined visual storytelling and immersive CGI, we brought the project’s identity to life. The Avenue was positioned as a vibrant intersection of business, travel, and upscale living in South Florida.

Metrostudio combined the essence of Parisian-inspired neo-classical design with a refined perspective on the opulent lifestyle of contemporary living to craft The Avenue brand.

Deliverables

Branding

Naming
Brand Positioning
Brand Narrative
Logo Design
Color Palette & Typography Selection
Brand Guidelines
Visual Moodboards
Tone of Voice Development
Brand Architecture

Print & Wayfinding

Fact Sheet Design
Book Brochures Design & Print
Workbook Brochures Design
Trifold & Booklet Brochures Design
Rollup Banners Design & Production
Exterior & Interior Signage
Environmental Graphics
Directional Signage Systems
ADA & Regulatory Signage
Installation Oversight
Fence Wrap Design

Advertising

Digital Ads
Online Banners
Magazine Ads

Social Media

Social Media Channel Creation
Social Media Management
Content Creation

Digital Marketing

Digital Strategy
Copywriting
eBlasts & Newsletter Design
Programming & Distribution
eBrochure Design
Marketing Keyplans & Floor Plans
Location Maps Design
Content Strategy
Campaign Analytics & Reporting

CGI Visualization

3D Exterior & Interior Renderings
Virtual Tours / VR Experiences
Video Animation
Aerial Integrations

Photography & Films

Lifestyle Photography Production
Drone Photography & Videography Production
Architectural and Landscaping Photography Production
Promotional Films
Video Production
Motion Graphics

Architectural Design

Conceptual Architectural Design
Interior Design and Staging

Art Direction & Creative Strategy

Campaign Concepts
Mood & Style Guides
Launch Collateral Direction
Storyboarding & Narrative Building
Visual Identity Oversigh