Metrostudio led the branding, CGI renderings, and full marketing strategy for The Avenue, a luxury hotel and residences concept in Coral Gables. Our work emphasized its premier location across from The Shops at Merrick Park and the sophisticated lifestyle it offers. Through refined visual storytelling and immersive CGI, we brought the project’s identity to life. The Avenue was positioned as a vibrant intersection of business, travel, and upscale living in South Florida.
Metrostudio combined the essence of Parisian-inspired neo-classical design with a refined perspective on the opulent lifestyle of contemporary living to craft The Avenue brand.
Deliverables
Branding
Naming Brand Positioning Brand Narrative Logo Design Color Palette & Typography Selection Brand Guidelines Visual Moodboards Tone of Voice Development Brand Architecture
Print & Wayfinding
Fact Sheet Design Book Brochures Design & Print Workbook Brochures Design Trifold & Booklet Brochures Design Rollup Banners Design & Production Exterior & Interior Signage Environmental Graphics Directional Signage Systems ADA & Regulatory Signage Installation Oversight Fence Wrap Design
Advertising
Digital Ads Online Banners Magazine Ads
Social Media
Social Media Channel Creation Social Media Management Content Creation
3D Exterior & Interior Renderings Virtual Tours / VR Experiences Video Animation Aerial Integrations
Photography & Films
Lifestyle Photography Production Drone Photography & Videography Production Architectural and Landscaping Photography Production Promotional Films Video Production Motion Graphics
Architectural Design
Conceptual Architectural Design Interior Design and Staging
Art Direction & Creative Strategy
Campaign Concepts Mood & Style Guides Launch Collateral Direction Storyboarding & Narrative Building Visual Identity Oversigh