The Avenue

Coral Gables, FloridaHospitalityMixed-UseResidential
Coral Gables, Florida
2024
Metrostudio led the branding, CGI renderings, and full marketing strategy for The Avenue, a luxury hotel and residences concept in Coral Gables. Our work emphasized its premier location across from The Shops at Merrick Park and the sophisticated lifestyle it offers. Through refined visual storytelling and immersive CGI, we brought the project’s identity to life. The Avenue was positioned as a vibrant intersection of business, travel, and upscale living in South Florida.
Website Design & Development

“A brand isn’t created by chance — it’s
crafted with vision.”

Branding
Branding with a Touch of
Parisian Elegance
Branding with a Touch of
Parisian Elegance

For The Avenue, Metrostudio developed a brand identity inspired by French sophistication—timeless, elegant, and refined. From typography to color palette, every detail was designed to evoke a sense of European luxury while seamlessly integrating with the cosmopolitan spirit of Coral Gables. The result is a visual language that feels both iconic and effortless, capturing the essence of upscale living.

Neighborhood Guide Research & Design
Curating the Coral Gables Experience
Curating the Coral Gables Experience

Metrostudio created a tailored neighborhood guide for The Avenue, highlighting handpicked boutiques, restaurants, cafés, and cultural attractions that define life in Coral Gables. By showcasing the charm and convenience of the area, we positioned the project within a vibrant lifestyle context—making the location itself a central part of the brand story.

Marketing Key Plans & Floor Plans

Elegant, easy-to-read floor plans designed to reflect The Avenue’s refined
brand identity.

CGI Visualization

Metrostudio created photorealistic CGI visualizations that showcase The Avenue’s architecture and lifestyle with precision and elegance. These renderings were designed not only to illustrate the project, but to immerse future residents in the sophistication and charm of Coral Gables living.

Banner Roll Up Design
Marketing Assets That Empower Sales
Marketing Assets That
Empower Sales

Metrostudio worked hand in hand with the sales team to create impactful marketing assets—like these banner roll-ups—designed to promote and present The Avenue effectively. From the earliest stages through final execution, we supported the sales strategy with creative tools that elevate the brand, drive engagement, and help the team close with confidence.

CGI Visualization

Metrostudio crafted photorealistic CGI visualizations of both interiors and exteriors, capturing The Avenue’s architecture, design details, and lifestyle atmosphere with precision. These renderings serve as powerful marketing tools, allowing future residents to experience the project before it comes to life.

Trifold Design

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight
– Website & Digital Experiences
– Landing Pages Design & Development

Website & Digital Experiences

– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design & Print
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
– Environmental Graphics
– Directional Signage Systems
– ADA & Regulatory Signage
– Installation Oversight
– Fence Wrap Design

Digital Marketing & Content

Digital Marketing & Content – Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting

Advertising

– Digital Ads
– Online Banners
– Magazine Ads

Social Media

– Social Media Channel Creation
– Social Media Management
– Content Creation

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight
– Website & Digital Experiences
– Landing Pages Design & Development

Website & Digital Experiences

– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design & Print
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
– Environmental Graphics
– Directional Signage Systems
– ADA & Regulatory Signage
– Installation Oversight
– Fence Wrap Design

Digital Marketing & Content

Digital Marketing & Content – Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting

Advertising

– Digital Ads
– Online Banners
– Magazine Ads

Social Media

– Social Media Channel Creation
– Social Media Management
– Content Creation

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging
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The Huxley