The Avenue

Coral Gables, FloridaHospitalityMixed-UseResidential
Coral Gables, Florida
2024
Metrostudio led the branding, CGI renderings, and full marketing strategy for The Avenue, a luxury hotel and residences concept in Coral Gables. Our work emphasized its premier location across from The Shops at Merrick Park and the sophisticated lifestyle it offers. Through refined visual storytelling and immersive CGI, we brought the project’s identity to life. The Avenue was positioned as a vibrant intersection of business, travel, and upscale living in South Florida.

Metrostudio combined the essence of Parisian-inspired neo-classical design with a refined perspective on the opulent lifestyle of contemporary living to craft The Avenue brand.

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight
– Website & Digital Experiences
– Landing Pages Design & Development

Website & Digital Experiences

– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design & Print
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
– Environmental Graphics
– Directional Signage Systems
– ADA & Regulatory Signage
– Installation Oversight
– Fence Wrap Design

Digital Marketing & Content

Digital Marketing & Content – Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting

Advertising

– Digital Ads
– Online Banners
– Magazine Ads

Social Media

– Social Media Channel Creation
– Social Media Management
– Content Creation

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight
– Website & Digital Experiences
– Landing Pages Design & Development

Website & Digital Experiences

– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography Production
– Architectural and Landscaping Photography Production
– Promotional Films
– Video Production
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design & Print
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
– Environmental Graphics
– Directional Signage Systems
– ADA & Regulatory Signage
– Installation Oversight
– Fence Wrap Design

Digital Marketing & Content

Digital Marketing & Content – Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
– Campaign Analytics & Reporting

Advertising

– Digital Ads
– Online Banners
– Magazine Ads

Social Media

– Social Media Channel Creation
– Social Media Management
– Content Creation

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging
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The Huxley