Metrostudio developed the full branding and marketing strategy for The Huxley, a luxury residential enclave in downtown Naples. From naming to visual identity, our work focused on positioning the project as the new benchmark in high-end living. The campaign highlighted its exclusive location, refined finishes, and unique rooftop amenities. Through compelling storytelling and elegant design, we captured the essence of privacy, prestige, and sophistication that defines The Huxley lifestyle.
Naples, Florida
2023
Deliverables
Branding
Naming Brand Positioning Brand Narrative Logo Design Color Palette & Typography Selection Brand Guidelines Visual Moodboards Tone of Voice Development Brand Architecture
Print & Wayfinding
Fact Sheet Design Book Brochures Design Workbook Brochures Design Trifold & Booklet Brochures Design Rollup Banners Design & Production Exterior & Interior Signage Digital Display Design Fence Wrap Design
Advertising
Digital Ads Online Banners Magazine Ads
Social Media
Social Media Channel Creation Social Media Management Content Creation
Landing Pages Design & Development Website Design & Development Interactive Maps Hosting & Maintenance CMS Integration
CGI Visualization
3D Exterior & Interior Renderings Virtual Tours / VR Experiences Video Animation Aerial Integrations
Photography & Films
Lifestyle Photography Production Drone Photography & Videography Production Architectural and Landscaping Photography Production Promotional Films Video Production Motion Graphics
Architectural Design
Conceptual Architectural Design Interior Design and Staging
Art Direction & Creative Strategy
Campaign Concepts Mood & Style Guides Launch Collateral Direction Storyboarding & Narrative Building Visual Identity Oversigh