The Huxley

Naples, FloridaResidential

Naples, Florida

2023

Metrostudio developed the full branding and marketing strategy for The Huxley, a luxury residential enclave in downtown Naples. From naming to visual identity, our work focused on positioning the project as the new benchmark in high-end living. The campaign highlighted its exclusive location, refined finishes, and unique rooftop amenities. Through compelling storytelling and elegant design, we captured the essence of privacy, prestige, and sophistication that defines The Huxley lifestyle.

We created the name, brand narrative, and full visual identity system for The Huxley, guiding every creative element from concept to launch. Our team produced a full suite of CGI renderings, digital brochures, and a bespoke website that reflect the property’s refined architecture, vast indoor-outdoor living spaces, and effortless proximity to world-class shopping, dining, and culture.

Crisp European lines, classic coastal tones, and warm natural finishes define The Huxley’s interiors — elements we brought to life through photorealistic renderings, lifestyle-inspired layouts, and high-end marketing materials. Working alongside the architect, we fine-tuned visual narratives that captured not just the space, but the feeling of living there.

To support the sales and outreach strategy, we designed a clean, modern website optimized for both lifestyle engagement and technical performance. Paired with a luxury eBrochure and on-brand collateral, The Huxley’s digital presence creates a cohesive, elevated user experience from first click to private tour.

“Modern coastal living isn’t just about design — it’s about experience. Every touchpoint of The Huxley was built to reflect that promise.”

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

–– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Website Design
– Website Development
– Landing Page
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography
– Architectural and Landscaping Photography Production
– Video
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
– Digital Display Design

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Interactive Touchscreen Presentations
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy

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