The Huxley

Naples, FloridaResidential
Naples, Florida
2023
Metrostudio developed the full branding and marketing strategy for The Huxley, a luxury residential enclave in downtown Naples. From naming to visual identity, our work focused on positioning the project as the new benchmark in high-end living. The campaign highlighted its exclusive location, refined finishes, and unique rooftop amenities. Through compelling storytelling and elegant design, we captured the essence of privacy, prestige, and sophistication that defines The Huxley lifestyle.
Video Animation

We created the name, brand narrative, and full visual identity system for The Huxley, guiding every creative element from concept to launch. Our team produced a full suite of CGI renderings, digital brochures, and a bespoke website that reflect the property’s refined architecture, vast indoor-outdoor living spaces, and effortless proximity to world-class shopping, dining, and culture.

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Branding & Marketing Assets

Metrostudio created the name and full brand identity for The Huxley, an exclusive collection of only eight residences in the heart of Naples, Florida. With starting prices above $8 million, the branding had to speak directly to a highly sophisticated audience. We developed an identity rooted in timeless elegance—balancing coastal refinement with European-inspired design cues—positioning The Huxley as one of Naples’ most coveted addresses.

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Brochure Design

Modern coastal living isn’t just about design — it’s about experience. Every touchpoint of The Huxley was built to reflect that promise.

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CGI Visualization

Metrostudio produced a full set of CGI renderings that capture The Huxley’s exclusivity inside and out—from elegant interiors to refined architectural exteriors. Each image was designed as a sales tool, immersing potential buyers in the sophistication, scale, and lifestyle of this ultra-luxury Naples address.

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Lifestyles Photography Production

To bring The Huxley’s story to life, Metrostudio produced a series of lifestyle photography shoots throughout Naples. From iconic avenues to coastal charm, these images capture the essence of living in one of Florida’s most sophisticated destinations—immersing buyers in the vibrant atmosphere that surrounds this exclusive address.

Eblast Design

Metrostudio designed custom eBlasts to support the sales team—delivering polished, on-brand communications that highlight The Huxley’s exclusivity and engage prospective buyers.

Website Design & Programing

To support the sales and outreach strategy, we designed a clean, modern website optimized for both lifestyle engagement and technical performance. Paired with a luxury eBrochure and on-brand collateral, The Huxley’s digital presence creates a cohesive, elevated user experience from first click to private tour.

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CGI & Visualization

Metrostudio’s CGI visualizations for The Huxley were designed to go beyond architecture—capturing the exclusivity, lifestyle, and refined details of Naples’ most prestigious residences.

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Interactive Digital Presentation

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

–– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Website Design
– Website Development
– Landing Page
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– Lifestyle Photography Production
– Drone Photography & Videography
– Architectural and Landscaping Photography Production
– Video
– Motion Graphics

Print & Wayfinding

– Fact Sheet Design
– Book Brochures Design
– Workbook Brochures Design
– Trifold & Booklet Brochures Design
– Rollup Banners Design & Production
– Exterior & Interior Signage
– Digital Display Design

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Interactive Touchscreen Presentations
– Marketing Keyplans & Floor Plans
– Location Maps Design
– Content Strategy
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