Palazzetto

HospitalityMixed-UseResidentialRome, Italy
Rome, Italy
2021
In this Roman residence, Metrostudio created a brand that blends history with modern refinement. From naming and visual identity to CGI renderings, website design, and digital storytelling, we captured the essence of living in a 16th-century architectural gem, thoughtfully restored for today. Our creative direction positioned the Palazzetto as a one-of-a-kind lifestyle opportunity in the heart of Trastevere, where timeless charm meets curated elegance, offering a truly elevated experience.
Video Animation

Through cinematic storytelling and CGI, Metrostudio brought the Palazzetto to life—where history meets modern elegance in the heart of Rome.

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Branding

Metrostudio developed the full branding for Palazzetto Albertoni Spinola, crafting a visual identity that reflects Rome’s timeless grandeur and sophistication. The emblem and design language draw from Renaissance artistry, positioning the Palazzetto as an exclusive residence for a truly global elite.

Marketing Assets

The marketing assets we created for Palazzetto Albertoni Spinola go beyond sales tools—they are curated narratives that blend history, architecture, and lifestyle into timeless pieces. From brochures to marketing floor plans, each element combines refined typography, historic imagery, and modern layouts, guiding audiences through the heritage and exclusivity of this Roman landmark.

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CGI Visualization

Metrostudio’s CGI visualizations bring the Palazzetto to life—capturing the elegance of its interiors and the breathtaking views from its private terrace. Each rendering highlights the blend of historic architecture and modern sophistication, immersing future residents in the timeless Roman lifestyle before it is even experienced in person.

The Great Perspective by Giacomo Della Porta

While leading branding and redevelopment work at Palazzetto Albertoni Spinola, Architect Alex Rosman uncovered a hidden masterpiece of perspective by Giacomo Della Porta. His observation revealed a unique visual alignment between the Palazzetto and the façade of Santa Maria in Campitelli—an optical effect overlooked for centuries. Presented internationally during The Great Perspective by Giacomo Della Porta event in Rome, this discovery added to Rosman’s research confirming Della Porta’s unmistakable role in the completion of St. Peter’s Dome. A rare moment where architectural history, scholarship, and Metrostudio’s creative practice converged.

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Landing Pages Design & Development
– Website Design & Development
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Print & Wayfinding

– Book Brochures Design
– Workbook Brochures Design

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Landing Pages Design & Development
– Website Design & Development
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Print & Wayfinding

– Book Brochures Design
– Workbook Brochures Design

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging
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