In this Roman residence, Metrostudio created a brand that blends history with modern refinement. From naming and visual identity to CGI renderings, website design, and digital storytelling, we captured the essence of living in a 16th-century architectural gem, thoughtfully restored for today. Our creative direction positioned the Palazzetto as a one-of-a-kind lifestyle opportunity in the heart of Trastevere, where timeless charm meets curated elegance, offering a truly elevated experience.
Rome, Italy
2021
Deliverables
Branding
Naming Brand Positioning Brand Narrative Logo Design Color Palette & Typography Selection Brand Guidelines Visual Moodboards Tone of Voice Development Brand Architecture
Print & Wayfinding
Book Brochures Design Workbook Brochures Design
Digital Marketing
Digital Strategy Copywriting eBlasts & Newsletter Design Programming & Distribution eBrochure Design Marketing Keyplans & Floor Plans Location Maps Design
Website & Digital Experiences
Landing Pages Design & Development Website Design & Development Interactive Maps Hosting & Maintenance CMS Integration
CGI Visualization
3D Exterior & Interior Renderings Virtual Tours / VR Experiences Video Animation Aerial Integrations
Photography & Films
Lifestyle Photography Production Drone Photography & Videography Production Architectural and Landscaping Photography Production Promotional Films Video Production Motion Graphics
Architectural Design
Conceptual Architectural Design Interior Design and Staging
Art Direction & Creative Strategy
Campaign Concepts Mood & Style Guides Launch Collateral Direction Storyboarding & Narrative Building Visual Identity Oversigh