Palazzetto

HospitalityMixed-UseResidentialRome, Italy
Rome, Italy
2021
In this Roman residence, Metrostudio created a brand that blends history with modern refinement. From naming and visual identity to CGI renderings, website design, and digital storytelling, we captured the essence of living in a 16th-century architectural gem, thoughtfully restored for today. Our creative direction positioned the Palazzetto as a one-of-a-kind lifestyle opportunity in the heart of Trastevere, where timeless charm meets curated elegance, offering a truly elevated experience.
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Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Landing Pages Design & Development
– Website Design & Development
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Print & Wayfinding

– Book Brochures Design
– Workbook Brochures Design

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging

Deliverables

Branding

– Naming
– Brand Positioning
– Brand Narrative
– Logo Design
– Color Palette & Typography Selection
– Brand Guidelines
– Visual Moodboards
– Tone of Voice Development
– Brand Architecture

Art Direction & Creative Strategy

– Campaign Concepts
– Mood & Style Guides
– Launch Collateral Direction
– Storyboarding & Narrative Building
– Visual Identity Oversight

Website & Digital Experiences

– Landing Pages Design & Development
– Website Design & Development
– Interactive Maps
– Hosting & Maintenance
– CMS Integration

CGI & Visualization

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Photography & Film

– 3D Exterior & Interior Renderings
– Virtual Tours / VR Experiences
– Video Animation
– Aerial Integrations

Print & Wayfinding

– Book Brochures Design
– Workbook Brochures Design

Digital Marketing & Content

– Digital Strategy
– Copywriting
– eBlasts & Newsletter Design
– Programming & Distribution
– eBrochure Design
– Marketing Keyplans & Floor Plans
– Location Maps Design

Architectural Concept Design

– Conceptual Architectural Design
– Interior Design and Staging
Back to Work
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